Aiden Price (born 2000) is a billionaire best known for his role as the CEO and Founder of Price International. He is the son of the Benkonian Prime Minister Mark Price, also heir to the Price Fortune.

Following Price International's Market Launch in 2023, Malcom became one of the world's wealthiest individuals, with an estimated net worth of 8.7 Billion IC (International Currency), ranking him as the 3rd richest person in the world as of 2026.

Price received his primary education at Hai-Kou's Public Elementary, before attending Gang-Jin Institution, consistently ranked the region's most prestigious educational institution. After tertiary education, Price continued to study for his Masters in Business Administration and graduating with a PhD in Masters in Business Administration.

Price achieved international recognition in 2022 when he announced the market launch of Price International, a company that handles and controls major shipping routes in both UNC and Benko. The company was backed by the Benkonian Navy and Benko's State Business Fund Association.

On Price International's official website, Price is stated to be the CEO and Founder, as well as receiving a fixed salary of 50M IC per month. He also holds a 30% stake in Price International.

Price also co-created the Zander Funds, where individuals who face financial issues can sumbit an application to receive financial help and job opportunities.